D$.$ Brand Equity $(5$ points$)$

International marketers often invest heavily in building "brand equity" because brand equity brings multiple benefits for the corporation. Strong brand equity helps a corporation achieve multiple benefits. Prepare a list of benefits that accrue due to strong brand equity.

Bonus $(4$ Points$)$ What is the primary goal of anti$-$trust legislation in USA and elsewhere? What restrictions doe US Sherman Anti$-$Trust Legislation of $1890$ impose on businesses?