d. Create a job rewards matrix, including both potentially desirable and undesirable characteristics of a sales associate and the type of job seeker for which each characteristic might be most relevant. Include both intrinsic (e.g., working with high-end products, building relationships with customers, etc.) and extrinsic rewards (e.g., pay, bonus, etc.) and format this to be useful in persuading recruits that Cherns is a good fit for their needs and values.