Dan agrees to Jim's recommendation but wants another buy as well. To lure traffic at the exit nearest Surf City, Dan would like to use a standard poster that would target cars heading southbound. On a monthly basis, the board would cost $3,000 and have the potential to be seen by 1.5 million drivers. CPM, or cost per thousand. This is calculated as [AD COST x 1000 / AUDIENCE SIZE]. Use this formula to answer this question. On that basis, the campaign would result in a monthly CPM of Multiple Choice of 

a) 20.00. 

b) $2.00. 

c) $200.00 

d) $2,000.00 2 cents.

Answer rating: 100% (QA)

The CPM is calculated as AD COST x 1000 AU... View the full answer