Question: Data turns into information when you use the data to make decisions. A casino might collect data through their player's card and then profile the

Data turns into information when you use the data to make decisions. A casino might collect data through their player's card and then profile the highest spenders. Now, when they target new customers, they could go after the same type of people.

1. Think of a company that collects data on a regular basis and tell us about their program. For example, Hawaiian Airlines collects data through their frequent flier program.

2. Explain how you think this company can use the data to make informed and strategic decisions.

3. What could this company do to strengthen this program, either attracting more customers to use the program or collecting additional types of information?

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