Question: Data turns into information when you use the data to make decisions. A casino might collect data through their player's card and then profile the

Data turns into information when you use the data to make decisions. A casino might collect data through their player's card and then profile the highest spenders. Now, when they target new customers, they could go after the same type of people.

1. Think of a company that collects data on a regular basis and tell us about their program. For example, Foodland collects data on their customers through their Maikai card. Hawaiian Airlines collects data through their frequent flier program.

2. Explain how you think this company can use the data to make informed and strategic decisions.

3. What could this company do to strengthen this program, either attracting more customers to use the program or collecting additional types of information?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Data turns into information when you use the data to make decisions. A casino might collect data through their player's card and then profile the highest spenders. Now, when they target new...

you will be given a Organization Profile in which you will then answer your questions according to the information in the Organization Profile. The questions should be formatted such that when I send...

Read the full case study . You may need to read it multible times to comprehend it. After doing so, you now know that the US is different in dealing with Facebook privacy than EU countries. You have...

Case Study: Data Changes how NFL teams Play the game and how fans see it Q1) What kinds of systems are illustrated in this case study? Why do they obtain their data? What do they do with the data?...

For the exclusive use of C. Burgess, 2016. W13377 A-CAT CORP.: FORECASTING Jitendra Sharma wrote this case solely to provide material for class discussion. The author does not intend to illustrate...

MBA 208 - Business Management information System with Computer Application Case Study No. 3: FACEBOOK PRIVACY: WHAT PRIVACY? In less than a decade, Facebook has morphed from a small, niche networking...

FACEBOOK PRIVACY: WHAT PRIVACY? In less than a decade, Facebook has morphed from a small, niche networking site for mostly Ivy League college students into a publicly traded company with a market...

Shadow banks typically fund their assets by issuing liabilities of shorter maturity that are close substitutes for bank deposits. The maturity mismatch between their assets and liabilities creates...

Paper is often tested for burst strength and tear strength. Say we classify these strengths as low, middle, and high. Then, after examining 100 pieces of paper, we find the following: If we select...

1 The following data concems inventory and purchases at Hinojosa Company: 4 point Imventory, January 1 , 1 0 9 units at $ 1 1 3 Purchases: January 6 January 1 5 7 0 units at $ 1 1 2 January 2 2 units...

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...