Question: Decision A had a high ROA, but a low ROE. Decision B had a low ROA, but a high ROE. How do you decide in

Decision A had a high ROA, but a low ROE. Decision B had a low ROA, but a high ROE. How do you decide in situations like this?

Is it possible that you could analyze a situation to find that it had a poor NPV, PI, IRR, and payback period, but still choose to go forward with the decision anyway?

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