Question: Decision making process ''nestle'' please do not give just the meaning i want the answers relevant to nestle. 1- Explain your attitude towards the brand:

Decision making process ''nestle'' please do not give just the meaning i want the answers relevant to nestle.

1-Explain your attitude towards the brand: the Tri-component attitude model; TRA; theory of trying to -consume , if any.

2-Elements of learning that influence you to try or to purchase: knowledge and/or experience.

3-Explain the behavioral learning: Conditional, instrumental etc, repetition, stimulus generalization: product line, form, franchising, licensing. Instrumental conditioning: trial-error, reinforcing,, extinction, shaping, observational learning, if any.

4-OUTPUT (explain which output that you have produced in relation to the product/service)

.Purchase

.Post purchase evaluation

.Re-purchase

.Trust and loyalty

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