Decision making process ''nestle'' please do not give just the meaning i want the answers relevant to nestle.

1 Psychological influences:

. Motivation

. Personality traits: self -image

. Perception the consumer imagery, perceived price perceived quality, perceived risk and consumer can reduce perceived risk

. Explain your attitudes

2-Source of attitude formation

3-Role of personality?

4- Explain the behavioral learning: Conditional, instrumental etc, repetition, stimulus generalization: product line, form, franchising, licensing. Instrumental conditioning: trial-error, reinforcing,, extinction, shaping, observational learning, if any

5- OUTPUT (explain which output that you have produced in relation to the product/service)

. Purchase / Post-purchase evaluation / Re-purchase / Trust and loyalty.