Decision Point: Choosing Your Influencer Type It's time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated 70% of your promotional budget to digital channels, so you have a $200,000 budget. To help you make a decision, the research department has provided some valuable data on macro- influencers, mid-level influencers, and micro-influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm's website, specifically to the formula maker's product page. Mega- Influencer Mid-level Influencer Micro- Influencer Number of followers 2,000,000 300,000 40,000 Average cost per post $25,000 $5,000 $500 Budgeted posts 8 40 400 Engagement rate 1% 2% 6% Engaged consumers per post 20,000 6,000 2,400 Cost per engagement $1.25 $0.83 $0.21 Given your budget, goals, and influencer research, which type of influencer should you choose? Select an option from the choices below and click Submit. Mega-influencer 3 Micro-influencer Mid-level influencer