Decision Point: Explaining the Consumer's Final Product Choice

Now that you have shared who you think is involved in the development of the U$.$S$.$ consumers' cultural values, the director asks to speak with you again. She says, $"$We now understand what influences the U$.$S$.$ consumer's cultural values as it relates to frozen foods, but we think we are missing something in truly understanding what influences the U$.$S$.$ consumer when making their final choice of frozen food brand."

Which of the following provides the best clarification of what influences the U$.$S$.$ consumer's final choice of frozen food brand?

Select an option from the choices below and click Submit.

$$ Advertising and products available where the consumer shops

$$ Advertising, prepared foods consumption rituals, and the frozen foods themselves

$$ Advertising