Decision Point: Responding to Natural Environment Changes You call a meeting with your marketing analysts to discuss the situation. You give them your prediction that paper costs will rise in the future, and ask for their recommendations as to how Gerlach should respond. Select an option from the choices below and click Submit. & We should position ourselves as an environmentally friendly company by emphasizing our electronic products. Costs are always rising. We should wait and see what happens before we take action. We should start a marketing campaign encouraging people to plant more trees.