Define the concept of services marketing. 

Explain how services marketing differs from product marketing and describe some of the challenges that service marketers face.

 Then choose a specific company and service and describe what that company's challenges are and how its marketers overcome them (use some element of the marketing mix to guide you).

Answer rating: 100% (QA)

Services Marketing Services marketing refers to the application of marketing principles to intangible products often known as services Unlike tangible ... View the full answer