Question: Describe: Select one of the five consumer shopping behavior changes detailed in the McKinsey article (flight to online, shock to loyalty, need for hygiene transparency,

Describe: Select one of the five consumer shopping behavior changes detailed in the McKinsey article (flight to online, shock to loyalty, need for hygiene transparency, back to basics and value, rise of the homebody economy) and briefly explain it (each of the five has several sub-changes to include).

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!