Question: Describe: Select one of the five consumer shopping behavior changes detailed in the McKinsey article (flight to online, shock to loyalty, need for hygiene transparency,
Describe: Select one of the five consumer shopping behavior changes detailed in the McKinsey article (flight to online, shock to loyalty, need for hygiene transparency, back to basics and value, rise of the homebody economy) and briefly explain it (each of the five has several sub-changes to include).
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer
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