Question: Description: This assignment is an exploratory review conducted to have a better understanding about the topic below. Topic: The Internet as a tool for international
- Description:
This assignment is an exploratory review conducted to have a better understanding about the topic below.
- Topic:
The Internet as a tool for international market research
- Problem:
The purpose of this exploratory review is to answer the question:
"How can internet-based resources be used in the process of international market research?"
- Learning outcome:
At the end of this research, identify and describe, using examples, the main internet-based resources that can be applied in the three-step process of international market research
- Content:
The basic content of this assignment should include:
- At leastfour of the followingsix internet-based resources: social media (Facebook, Twitter, LinkedIn, etc.); Google resources (search, analytics; surveys, trends, etc.) E-commerce platforms; library databases; Statista; SurveyMonkey.
- The following three international market research stages: Information gathering (primary and secondary data), information processing, and analyzing and interpreting information.
Please elaborate more
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