1. Description:

This assignment is an exploratory review conducted to have a better understanding about the topic below.

2. Topic:

The Internet as a tool for international market research

3. Problem:

The purpose of this exploratory review is to answer the question:

How can internet-based resources be used in the process of international market research?

4. Learning outcome:

At the end of this research, the student can identify and describe, using examples, the main internet-based resources that can be applied in the three-step process of international market research

5. Content:

The basic content of this assignment should include

• At least three of the following five internet-based resources: social media (Facebook, Twitter, LinkedIn, etc.); Google resources (search, analytics; surveys, trends, etc.) E-commerce platforms; library databases; Statista; SurveyMonkey.

• The following three international market research stages: Information gathering (primary and secondary data), information processing, and analyzing and interpreting information.

6. Deliverables:

• A written document (Exploratory review report)

• An oral presentation (including questions & answers session)

• Based on both the written document and oral presentation, a single mark will be awarded to the team (same mark for all group members)

7. Evaluation criteria

• Written document- 10 points (50 %)

• Oral presentation- 10 points (50 %)

8. Requirements:

• Written document: 7 to 12 pages length (main content); normal margins (1 inch top, bottom, left, right); 1.15-line space; the document should include at least five reference sources.