Design an evaluation of the marketing plan for a local food delivery service (Grab) Section Subsection Evaluation
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Question:
Design an evaluation of the marketing plan for a local food delivery service (Grab)
Section Subsection Evaluation criteria :
- Situation Analysis – External Analysis & PESTLE Analysis
- Internal Analysis - Analysis of company’s core competencies
- SWOT analysis - based on the internal and external research, produce a SWOT analysis
Evaluation criteria - Evaluate the information needs of the marketing function in terms of its contribution to the strategic processes and tactical decision-making.
Marketing Objectives:
- Food delivery brief description
- Marketing Objectives - Apply on SMART tool to plan and achieve goals (specific, measurable, attainable, realistic, and set within a time-based
Marketing Budget :
- Evaluate the use of promotional plans budget
- comment on the development and implementation of the marketing budget
Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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