Designed for Designed by Date: Version: Lean Canvas Problem Top 3 problems Solution Top 3 features Unique Value Proposition Single, clear and compelling message that states why you are different and worth buying Unfair Advantage Can't be easily copied or bought Customer Segments Target Customers Existing Alternatives List how these problems are solved today Key Metrics Key activities you measure Channels Path to customers High-Level Concept List your X for Y analogy (eg. YouTube Flickr for videos) Early Adopters List the characteristics of your ideal customers Cost Structure List your fixed and variable costs. Customer acquisition costs Distribution costs Hosting People Etc. Revenue Structure List your sources of revenue. Revenue Model Life Time Value Revenue Gross Margin Lean Canvas is adapted from The Business Model Canvas (www.businesamadelaneration.com/canvas Word implementation by Neos Chronos Limited (hitos:Oscach roos.com. License: CC BY-SA 3.0 Designed for Designed by: Date: Version: Lean Canvas Problem Solution Unique Value Proposition Unfair Advantage Customer Segments Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters Cost Structure Revenue Structure