1. Develop a BCG Matrix for Whataburger .
2. Show the ideal flow of funds with arrows.
3. Comment in a paragraph the findings and significance and suggested strategy.

Reference Notes that can be Helpful :

What is BCG matrix : Is a matrix with a marketing planning tool which helps managers to plan for a balances product portfolio.

How it works : A business would place each individual product in its product portfolio (or product range) onto one of the quadrants of the Boston matrix based on the product's relative market share and the product's market growth in the industry. There are four possible results from using the Boston matrix :

1. Dogs : Are products with a low market share operating in low growth market.

2. Problem child : Refers to products that operate in a high market growth sector, but have low market share.

3. Stars : Are products that operate in high growth markets and have high market share.

4. Cash cows : Are products with high market share operating in a low growth market.