Develop a comprehensive marketing communications plan for Reebok X- Victoria Beckham's Sportswear Collection. In your communications plan include a detailed marketing communications strategy for the sportswear collection in a COVID19 era (where the focus is on comfortable athleisure-wear). Substantiate your choice of communication tools

Format: 1. Title page 2. Table of contents 3. Executive summary (5) 4. Context analysis (10) 5. Marketing Communication objectives (5) 6. Marketing communications strategy (25) 7. Coordinated promotional mix (20) 8. Resources (human and financial) (5) 9. Scheduling and implementation (5) 10. Evaluation and control (5) 11. Feedback (5) 12. Conclusion (5) 13. References and presentation