Question 1 (100 Marks) Complete the task below:

Develop a comprehensive marketing communications plan for Reebok Sportswear. In your communications plan include a detailed marketing communications strategy for Reebok in a COVID19 era. Substantiate your choice of communication tools.

Format: 1.1 Title page

1.2 Table of contents

1.3 Executive summary (5)

1.4 Context analysis (10)

1.5 Marketing Communication objectives (5)

1.6 Marketing communications strategy (25)

1.7 Coordinated promotional mix (20)

1.8 Resources (human and financial) (5)

1.9 Scheduling and implementation (5)

1.10 Evaluation and control (5)

1.11 Feedback (5)

1.12 Conclusion (5)

1.13 References and presentation (10)