develop a relevant B2B marketing plan for Amazon addressing all questions below:

A description of its market and the direct/indirect competitors

- A well identified and justified target group following a Segmentation, Targeting and Positioning

approach

- Identify the buying center of the target group companies, and the participants in the business buying

process

- Develop a strategy to target procurement or purchasing manager (buyers) of your prospective

customers

- What is the role digital channels for this industry?

- Develop a relevant media plan including offline and online media channels

- Suggest specific metrics to monitor the relevant campaigns and measure impact.