Developing a blueprint is useful in designing, managing and re-designing service processes. Every successful marketer creates a blueprint to create valued experiences and productive operations. Behind all this effort there resides some objectives that every service marketer desires to achieve. In line of this statement answer the questions below.

1). Explain in detail the objectives behind blueprinting.

2). Identify key components of a restaurant service blueprint.

3). Identify a situation in which you will use self service technology in a restaurant.