Question: Developing a positioning statement is a key managerial activity. What is the benefit of doing this? A) to help consumers understand the specific benefits they

Developing a positioning statement is a key
Developing a positioning statement is a key managerial activity. What is the benefit of doing this? A) to help consumers understand the specific benefits they will obtain from a product B) to understand the process of marketing C) to segment and target your customers D) to promote the brands you are selling

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