Question: Developing a positioning statement is a key managerial activity. What is the benefit of doing this? a. to understand the process of marketing b. to

Developing a positioning statement is a key

Developing a positioning statement is a key managerial activity. What is the benefit of doing this? a. to understand the process of marketing b. to know how the business will compete in a given market segment C. to segment and target your customers d. to promote the brands you are selling

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