Question: Developing A Product Emotion Strategy for a Known Brand 8 Slide PPT ASSIGNMENT! 1. Define terms 2. Current state 3. Goal state 4. Attributes 5.

Developing A Product Emotion Strategy for a Known Brand

8 Slide PPT ASSIGNMENT!

1. Define terms 2. Current state 3. Goal state 4. Attributes 5. Synthesis Slide number...

1. Your full name and your student number

2. Pick a firm (or brand) and describe the firm and/or brand breifly.

3. Pick relevant product emotion categories for your brand (choose at least 10 out of 16)List and write why you chose next to each category.

4. Write the attributes for each emotion category.

5. Start the eMap by filling in the Cs (current state).

6. Continue with the eMap by filling in the Gs (goal state).

7. Underline the most important attributes.

8. Based on the eMap you developed describe at least one Emotion- Based Product Feature that the firms next new product should have (best to desribe the product in detail firsy)

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