Differences in perception often cause confusion in communication. Therefore, it is important to analyze your audience and its point of view before crafting a message. To craft effective messages, you must understand the characteristics, expectations, and needs of the audience.

Why is it important to understand how the audience$$s perception and expectations will influence the reception of your message?

Because the purpose of the message is important

Because an audience will reject ideas that don$$t fit into its world view

Because the customer is always right