Directions. Answer all four questions below, using concepts from course lectures, plus your own research as necessary. Minimum 1000 words suggested for exam:

1. How is Communications, as a topic and as a profession, distinguishable from Marketing? Define both terms and compare and contrast them with examples, in order to fully justify your response.

2. What advice did the professor suggest during lectures about how one should become a good communicator? Explain in terms of practical advice that any student or professional should consider.

3. What is a Mission Statement and how does it relate to Communications? Find a Mission Statement from a large, multinational corporation not discussed in class. Critique what is clear and ideal about it, as well as what limits or problems it has.

4. Prof. Harari's video on How Humans Run the World is a successful TedTalk Summarize his main points and useful lessons. Then critique his presentation, communications skills, and overall strategy he used to present the information What did you like, dislike, agree with or disagree with, concerning Harari's talk? Would you suggest it to other students?