Question: Discuss a recent purchase . Was this purchase a need or a want? Did you use internal or external factors for your information search? Discuss

Discuss a recent purchase . Was this purchase a need or a want? Did you use internal or external factors for your information search? Discuss factors that impacted the consumer decision process. Discuss the post purchase outcomes. Did you have cognitive dissonance? If there were many alternatives would that impact your cognitive dissonance?

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