Discuss? E-mail marketing is cheap and fast. But most consumers hate receiving spam. Your boss can't decide
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E-mail marketing is cheap and fast. But most consumers hate receiving "spam." Your boss can't decide whether to use direct-mail advertising or e- mail messages to boost your company's sales. He asks you to assess the pros and cons of each from the standpoint of the customer and the company. He's particularly interested in the legal liabilities associated with each one. Ultimately, he wants you to decide which one is better. E-mail marketing is cheap and fast. But most consumers hate receiving "spam." Your boss can't decide whether to use direct-mail advertising or e- mail messages to boost your company's sales. He asks you to assess the pros and cons of each from the standpoint of the customer and the company. He's particularly interested in the legal liabilities associated with each one. Ultimately, he wants you to decide which one is better.
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DirectMail Advertising vs Email Marketing A Comprehensive Analysis Introduction Directmail advertising and email marketing are both powerful tools for reaching potential customers each with its own se... View the full answer
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