Discuss participant consumption behavior. Describe why sports marketers would need to understand this type of behavior. Think
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Question:
Discuss participant consumption behavior.
Describe why sports marketers would need to understand this type of behavior.
Think about this module’s video guests and explain how they might utilize participant consumption behavior to their benefit.
Why would it be important to understand the decision making process of their potential customers?
Related Book For
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
Posted Date: