Discuss why film consumption is lower in KSA than in the USA. Additionally, you will have to address the role of the minilab. Compare the minilab strategy with the other possible relaunch strategies. Finally, you will have to make market demand and gross margin contribution assumptions under different levels of marketing investment.

Answer rating: 100% (QA)

a Film consumption is lower in Saudi Arabia KSA compared to the United States due to several factors 1Cultural Factors Saudi Arabia has a more conservative cultural environment compared to the United ... View the full answer