Discussion $5$: When Do We Trust AI$$s Recommendations More Than People$$s$?$

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Topic: Communicating value

Article $$When Do We Trust AI$$s Recommendations More Than People$$s$?$

Questions:

$1.$

Put yourself in the shoes of a marketing manager of a company in the hospitality industry and reflect how the key elements of word$-$of$-$machine can be aligned with the customer experience in each of the following situations:

A$)$ Your consumer segment is exclusively focused on utilitarian and functional qualities of the offer.

B$)$ Your consumer segment is exclusively focused experiential and sensory qualities.

C$)$ Your consumer segment focus switches based on the situation.

Suggest other opportunities presented by untapped markets that can benefit from the word$-$of$-$machine effect.