Do a SWOT analysis

Case Study Submission Due Date: 15 May 2023 Talabat Case Study-SWOT Analysis 1. Introduction Talabat is an online food ordering company founded in Kuwait in 2004. Talabat is operating in Kuwait, Saudi Arabia, Bahrain, the United Arab Emirates, Oman, Qatar, Jordan, Egypt, and Iraq. A subsidiary of Delivery Hero since 2016, Talabat became the largest online food ordering company in the Middle East and is headquartered in Dubai. 2- History of Talabat In 2004, Talabat General Trading and Contracting Company was founded by Abdulaziz Al Loughani and Khaled Al Otaibi in Kuwait. The name "Talabat" derives from the Arabic language, and it means "orders" or "requests". As Talabat's popularity grew locally, it won the "Best E-Business Award" repeatedly in 2008 and 2009 with special recognition from the Emir of Kuwait, Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah. In 2010, the business was operating out of Kuwait and Saudi Arabia with an average of 1,250 daily transactions. Then, significant adjustments were made to Talabat. In 2011, a revamp of the platform took place with a new website layout and improvement in user interface. In 2012, Talabat expanded to Bahrain, United Arab Emirates, and Oman. On 19 January 2012, Talabat released its mobile application for Android devices. An app for iOS devices was also released. In 2013, it continued its expansion to Qatar. In 2015, Talabat was acquired by the global German e-commerce group Rocket Internet for US\$170 million. It became part of Rocket Internet's business unit Global Online Takeaway Group. In 2016, Rocket Internet's food delivery business, including Talabat, was taken over by online food marketplace Delivery Hero. In line with this acquisition, Abdulhamid Alomar took over as the CEO of the company. In 2017, Talabat expanded its operations to Jordan. In 2019, former Grab executive Tomaso Rodriguez was appointed as CEO, after the stepping down of Abdulhamid Alomar. In January 2020, food delivery company Carriage, also owned by Delivery Hero, was absorbed by Talabat. In August 2020, it has been confirmed the Egyptian food delivery service Otlob, which was in operation since 1999 and became a Delivery Hero subsidiary in 2016, was rebranded as Talabat. As of September 2020, Talabat was operating in Egypt. In October 2020, Talabat announced they will expand into Iraq in early 2021, initially operating in Erbil before gradually expanding into more cities in the rest of the country. Talabat Iraq's online operation is separate from other countries, however. For example, cash-on-delivery is currently the only accepted method of payment in Iraq. In December 2020, Talabat and Huawei signed a partnership to list Talabat App in the Huawei marketplace. In August 2021, Talabat was selected as the official food delivery provider for Dubai Expo 2020, and their pavilion displayed technological innovations for food delivery, such the cloud kitchen concept, whilst representing multiple food brands. In September 2021, Talabat partnered with Terminus Group, who is also an official premier partner for Expo 2020, to launch ten autonomous, last mile food-delivery robots for Expo visitors. Any firm may have specialized information, skill sets, or advantages that allow it to have a competitive advantage. Talabat is one of the few organizations in Bahrain with great brand awareness; inhabitants all around the country and the GCC can quickly differentiate and identify Talabat simply by seeing their trademark orange logo. This gives them an advantage because they don't have to spend as much time, money, and resources on marketing and advertising because customers can recognize the brand. Talabat has a huge digital presence thanks to its vast exposure on social media and other online channels. Having social media profiles with a significant presence on the most popular platforms, such as Instagram, Twitter, and Youtube, it has a wide reach, and this does not include paid adverts that appear when a person is simply reading through their feed. Talabat has a user-friendly, contemporary brand and a minimalist approach in the design of its platform, and its ease of use makes it highly accessible to people of all ages, skills, and competence levels