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Select a specific hospitality service industry organization (not an entire chain) that is currently struggling to retain its market share or select a service industry organization that is new to the industry and is trying to capitalize on a specific market. Conduct research about the service organization, its competitors, and target population as you develop your competitive advantage strategy. Research for this project may be based on first-hand interviews, news articles, the organization's internet marketing, or any reputable secondary source from the GCU Library. 500-750 words.

ANSWER THE FOLLOWING QUESTIONS WITH EXPLANATION

1. Describe the focus of your competitive advantage development strategy. What services are you promoting?

2. Identify and describe the primary competitors in the area.

3. Describe the target population. What population are you trying to persuade to choose your services over its competitors' services?

4. Describe the advantages of your competitors. Explain how your competitive advantage strategy will differentiate your organization to create a positive distinction in the minds of the target population.

5. What hospitality associations, groups or distribution channels including OTAs, would you partner with to help you achieve competitive advantage?

6. Project the return on investment (ROI) of the competitive advantage strategy. Explain how ROI measures the success of the competitive advantage strategy.