"Does Twitter Have a Strategy".

Twitter illustrates that not using the AFI framework can come at a heavy price. Shortly after its successful public offering in 2014, its market capitalization had fallen by 50 percent --- from $40 billion to $20 billion in late 2018. In comparison, during the same time period, Facebooks market capitalization quadrupled from some $100 billion to $400 billion.

Explain how Twitter failed to use AFI framework for their business strategy. You should state the three components of AFI framework first, and analyze Twitter's situation for each components.