Doing the Right Thing Major Questions You Should Be Able to Answer 3.1 3.2 3.3 The Triple Bottom Line: People, Planet, and Profit Major Question: Is profit the only important goal of a business? What are others? The Community of Stakeholders inside the Organization Major Question: Stockholders are only one group of stakeholders. Who are the stakeholder important to me inside the organization? The Community of Stakeholders outside the Organization Major Question: Who are stakeholders important to me outside the organization?! The Ethical Responsibilities Required of you as a Manager Major Question: What does the successful manager need to know about ethics and values? The Social Responsibilities Required of you as a Manager Major Question: Is being socially responsible really necessary? Corporate Governance Major Question: How can I trust a company is doing the right thing? 3.4 3.5 3.6