Question: dont use chegg answer !!! - Your company has a strong brand name in the United States, and you are ready to enter the European

dont use chegg answer !!!

- Your company has a strong brand name in the United States, and you are ready to enter the European Union market. You decide to acquire a local company in Germany. - Would you use the existing German brand in Germany? brand globally? it all of Europe? Or would you use your US markets? - Discuss the advantages and disadvantages of the various strategies, considering the trust factor of brands, the influence of local differences, and the country-of-origin

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