Question: DQ # 2: Based on the following mini case Amazon-A Leader in Global Supply Chain Management Summary The opening case explores breadth of activities Amazon

DQ # 2: Based on the following mini case

Amazon-A Leader in Global Supply Chain Management

Summary

The opening case explores breadth of activities Amazon has developed over the years. Established in 1994 as an online bookstore, the company has become known as the largest online retailer and provides access to an assortment of products for customers. In addition to its retail storefront, Amazon has developed strong capabilities in inventory management, global supply chains, and technology to link to customers. Discussion of the case can revolve around the following questions.

2-a) How difficult has it been for Amazon to keep pace with customer expectations? Based on how the company originated, do you think Amazon was positioned well for its development into the variety of offerings it presents today to customers?

2-b) How has Amazon utilized its online retail capabilities to benefit other companies? Do you think this is a good thing for the companies Amazon is assisting?

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