Question: ducts such as those created by Apple - or Hydrox, Harley - Davidson, Jones Soda, Chick - Fil - A , and Manolo Blahnik -
ducts such as those created by Appleor Hydrox, HarleyDavidson, Jones Soda, ChickFilA and Manolo Blahnikcommand fierce consumer loyalty, devotion, and maybe even worship by isumers. Market researchers call these
A cult products
B emotional oracle effect
C envy products
D inertia brands
E drive theory
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