Question: Products such as those created by Apple - or Hydrox, Harley - Davidson, Jones Soda, Chick - Fil - A , and Manolo Blahnik -

Products such as those created by Apple- or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo
Blahnik-command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers
call these
A. emotional oracle effect
B. inertia brands
C. envy products
D. cult products
E. drive theory
Products such as those created by Apple- or Hydrox, Harley-Davidson, Jones

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