Question: Dunkin Donuts sent 20,909 emails including a link to a web page where customers could order a dozen birthday donuts. Of these, 554 emails were
Dunkin Donuts sent 20,909 emails including a link to a web page where customers could order a dozen birthday donuts. Of these, 554 emails were blocked or sent to bad addresses. This email campaign produced 1,129 visits to the web page. Calculate Clickthrough Rate for this email campaign. Report as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.
MARKETING METRICS IS THE SUBJECT OF THE PROBLEM.
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