Question: Dunkin Donuts sent 20,909 emails including a link to a web page where customers could order a dozen birthday donuts. Of these, 554 emails were

Dunkin Donuts sent 20,909 emails including a link to a web page where customers could order a dozen birthday donuts. Of these, 554 emails were blocked or sent to bad addresses. This email campaign produced 1,129 visits to the web page. Calculate Clickthrough Rate for this email campaign. Report as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

MARKETING METRICS IS THE SUBJECT OF THE PROBLEM.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!