Question: Dynamic-based segmentation is sometimes called the _______model, because it captures customers entering the firms portfolio and expanding over time, even as other customers slowly leave.
Dynamic-based segmentation is sometimes called the _______model, because it captures customers entering the firms portfolio and expanding over time, even as other customers slowly leave.
AcquisitionExpansionRetention (AER)
Hidden Markov Model (HMM)
Customer Relationship Management (CRM)
Customer Lifetime Value (CLV)
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