ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate
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ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit SBU The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group BCG growthshare matrix, the desktop SBU will be categorized under
ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit SBU The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group BCG growthshare matrix, the desktop SBU will be categorized under
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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