Question: ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit ( SBU ) . The

ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit

(

SBU

) .

The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant

10

percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group

(

BCG

)

growth

-

share matrix, the desktop SBU will be categorized under

____.

ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit

(

SBU

) .

The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant

10

percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group

(

BCG

)

growth

-

share matrix, the desktop SBU will be categorized under

____.

cash cows

question marks

dogs

stars

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