Question: Konmatfix Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit ( SBU ) . The
Konmatfix Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit SBU The desktop computer SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant percent. This has been attributed to low growth in the desktop market and the popularity of tablets and laptops. In the context of the Boston Consulting Group BCG growthshare matrix, the desktop computer SBU will be categorized under
Multiple Choice
star.
question mark.
dog.
cash cow.
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