Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content, and online services for Internet-connected consoles, personal computers, mobile phones, and tablets. EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims, Madden NFL, and the best-selling FIFA Soccer game. This activity is important because the effectiveness of specific marketing efforts associated with a product can depend critically on what stage of the product life cycle the related product is currently in. The goal of this activity is for you to demonstrate an understanding of the product life cycle and related concepts by considering their application in the context of a company-specific example. Companies create, launch, and transform products as market conditions change over time. This product evolution is referred to as the product life cycle (PLC) and defines the life of a product in four basic stages: introduction, growth, maturity, and decline. The PLC generally refers to a product category (touring bicycles) rather than a product item (Giant Sedona bicycles) although companies often track their own product items against an industry PLC.

1. When introducing a new game, the EA marketing teams objective is to ________Blank consumers to ________Blank.

Multiple Choice

incentivize; trial buy

attract; purchase

inform and educate;

build market awareness convince; purchase