Help please Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content, and online services for Internet-connected consoles, personal computers, mobile phones, and tablets. EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims, Madden NFL, and the best selling FIFA Soccer game. Whatever new product type a firm plans to develop, it will likely follow a formal new-product development (NPD) process. This process consists of seven stages: (1) new-product strategy development, (2) idea generation, (3) idea screening, (4) business analysis, (5) product development, (6) test marketing, and (7) product launch. Click the button to watch the video. Then, answer the questions that follow. Play Video All of the following areas of EA Sports are part of the product development process except Multiple Choice business analytics. communications. charitable foundation. art team. marketing