Question: End of chapter 6B - Develop a SPACE MATRIX for Coca-Cola Develop A Space Matrix For Coca-Cola using template External Analysis: Stability Position (SP) Rate

End of chapter 6B - Develop a SPACE MATRIX for Coca-Cola Develop A Space Matrix For Coca-Cola using template

External Analysis:

Stability Position (SP)

Rate of Inflation

Technological Changes

Price Elasticity of Demand

Competitive Pressure

Barriers to Entry into Market

Stability Position Average

External Analysis:

Industry Position (IP)

Growth Potential

Financial Stability

Ease of Entry into Market

Resource Utilization

Profit Potential

Industry Position Average

Internal Analysis

Financial Position (FS)

Return on Investment (ROI)

Leverage

Liquidity

Working Capital

Cash Flow

Financial Position Average

Internal Analysis:

Competitive Position (CP)

Market Share

Product Quality

Customer Loyalty

Technological Know-How

Control over Suppliers and Distributors

Competitive Position Average

IP Average =

FP Average =

Y-axis: FP + SP =

Conclusion

SP Average =

CP Average =

X-axis: CP + IP =

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