Evo's Nathan Decker states that Internet consumer tracking technology $($analytics$)$ fails to provide useful data on

a$.$ the internal psychology and personality of online consumers, such as why customers browse certain pages or leave without making purchases.

b$.$ conversion rates: how many visitors made a purchase.

c$.$ Web traffic to the Evo site.

d$.$ the number of visitors that visit the website.

Question Content AreaEvo's owner states that ecommerce is too transaction$-$oriented and fails to establish emotional connections between consumers and brands. This critique suggests that the Web is ineffective at delivering:

a$.$ utilitarian value

b$.$ hedonic value

c$.$ ski and snowboard products

d$.$ extrinsic value

Question Content AreaEvo owner Bryce Phillips says that the way people browse and shop online is creating:

a$.$ a significant lack of product differentiation; consumers are viewing competing e$-$tail brands as the same.

b$.$ a buying experience far greater than that of shopping in stores

c$.$ elasticity

d$.$ unprecedented value for consumers