Evo's Nathan Decker states that Internet consumer tracking technology $($analytics$)$ fails to provide useful data on

a$.$ the internal psychology and personality of online consumers, such as why customers browse certain pages or leave without making purchases.

b$.$ conversion rates: how many visitors made a purchase.

c$.$ Web traffic to the Evo site.

d$.$ the number of visitors that visit the website.

Evo's owner states that Scommerce is too transaction$-$oriented and fails to establish emotional connections between consumers and brands. This critique suggests that the Web is ineffective at delivering:

a$.$ utilitarian value

b$.$ hedonic value

c$.$ ski and snowboard products