Evo's Nathan Decker states that Internet consumer tracking technology (analytics) fails to provide useful data on

a.the internal psychology and personality of online consumers, such as why customers browse certain pages or leave without making purchases.

b.conversion rates: how many visitors made a purchase.

c.Web traffic to the Evo site.

d.the number of visitors that visit the website.

Evo's owner states that ecommerce is too transaction-oriented and fails to establish emotional connections between consumers and brands. This critique suggests that the Web is ineffective at delivering:

a.utilitarian value

b.hedonic value

c.ski and snowboard products

d.extrinsic value

Evo owner Bryce Phillips says that the way people browse and shop online is creating:

a.a significant lack of product differentiation; consumers are viewing competing e-tail brands as the same.

b.a buying experience far greater than that of shopping in stores

c.elasticity

d.unprecedented value for consumers